Just like Ethos, AL's is a newcomer to the NA beer space in 2020. And the NA community is all the better for it. AL's has created a classic American brew that fits in nicely with all the NA IPAs and Stouts, in beer-lover's fridges while staying true to style with the light, American Pilsner.
It's like the NA craft version of the macro beers found literally everywhere all over the world.
It manages to pull off being light and crisp, tasting like beer, but without the metallic or overly sweet undertones [like] other flavorful NA lagers I've tried.
- Facebook review
Launching in December of 2020, the AL's website describes it as a classic American brew, light, crisp, and refreshing, for people who enjoy drinking…without the alcohol. Crack one open anytime, anywhere
AL’s is an easy drinking, light, crisp, clean and refreshing non-alcoholic craft brew that contains less than 0.5% of alcohol per volume. AL’s is inspired by classic easy drinking American brews and is very similar in taste to a Pilsner. Its bready character is harmoniously balanced with the herbal notes and spice of the noble hops.
ABV: <0.5% ABV
Non-alcoholic Beer Review
Everyone I have shared this beer with has been surprised it was non-alcoholic. It is one of the most approachable NA's I have come across yet. Simple in the profile but expertly executed. I'm a big fan.
The first impression is a good one. The branding is beautiful and matches the style and taste for me. Akin to what you may think of as "your dad's beer" but distinctly different (read: better) than the macro non-alcoholic options on at the liquor store.
I have nothing against macros NA's by the way -- read about Coors Edge and Heineken 0.0% here
Name: AL's Classic
Release date: 12/2020
Style: Non-alcoholic American Brew (Pilsner)
Avg. price (US): $13.99 per 6-pack (website)
Overview: A light and crisp easy-drinking beer that is accomplishing it's goal = taste like, look like, and feel like, an American classic beer. All around ticking all the boxes for the style.
Look: Translucent, golden, classic pilsner.
Aroma: Mildly bready, clean, and faint aroma. Smells like a light beer.
Taste: This NA beer goes down quick. It has just enough flavor to keep you coming back to it, but not too much that it slows you down. I could easily accidentally drink a couple of these before finishing the article. There is a hoppy bitterness that comes through right away and then a sweet malty finish. If you like American style beers, I think you will enjoy this.
Feel: Surprisingly big mouthfeel for 50 cals. This is where AL's taste more like a craft beer than a macro light beer.
Coolness factor (aka marketability): AL's founder, Alban de Pury has a vision of being able to order AL's at any of your favorite bars or restaurants, and after trying these beers I can see that happening.
AL's nails the visual aspect of the beer world as well, an underrated aspect of a beer's success. Match the iconic aesthetic with the great taste and the beloved American style, and I think this is a recipe for a very successful NA brand with a bright future.
Just remember you heard it first at beerwithoutabuzz.com 😎
Please consider sharing beer without a buzz with your friends and family. For more on this and other points of interest in the NA beer community, follow @beerwithoutbuzz on twitter and join the conversation.